List your cottages where buyers search by character

What the desk does that a portal row does not

• Buyers search by structured character features — thatch, original beams, open hearth, garden, waterside, dark skies — not by keyword-games in a description field.
• Every match shows real Land Registry sold-price context for its area, sourced and dated, so serious buyers arrive pre-sold on price.
• Every listing carries the pack-style detail buyers ask for — character, listed-building flags from Historic England, and purchase-cost tools.
• Buyer enquiries reach you with a reference and the buyer's brief attached, not a raw email address scraped from a photo.

The founding-listing offer (a proposal, in plain figures)

The desk's proposed listing bands at go-live run £0–£1,299 per listing, labelled as proposals until the service opens. The founding offer for the first cottage-belt independents: listings at £0 for the launch period in exchange for a letter of intent and structured character details. Why free: the desk needs its founding inventory from agents it works with, not from agents it bills on day one.

Context for the comparison: an agent's portal bill is a fixed monthly subscription — one agency reported its Rightmove bill rising £1,710 to £1,850 a month for up to 40 listings (BBC News, 2025). The desk proposes per-listing bands instead of per-branch subscriptions, and quotes buyers nothing at all.

What a listing needs (the character schema)

A desk listing is structured, not a brochure: construction (thatch, stone, brick-and-flint), period features (beams, hearth, mullions), setting (village, waterside, dark skies), listing grade with its Historic England reference, and the EPC band. The full schema — the same fields the finder matches on — is shared with founding agents as a fill-in sheet, and the field list with the desk's provenance rules is on the how we source every figure page and is shared with founding agents as a fill-in sheet. If your agency already holds these details, onboarding is one conversation.

Register a letter of intent

The evidence behind the pitch

Buyers' dissatisfaction with keyword search and AVM estimates is documented on the tracker's competitor pages (SRC-027, SRC-028); the desk's job is to be the alternative those buyers are asking for. The demonstration at cottages for sale shows exactly what a desk listing looks like, badged as samples.